Astri

Client

Astri

Year

2021

Agency

McCann London

Deliverables

Brand Identity
Photography
Strategy
Brand Guideance
Social
Web

Astri Support Programme

Astri is a new patient support programme for patients prescribed Evrenzo. A new visual identity for the brand needed to capture the brand’s Essence and Personality to create a flexible visual language that can be used consistently across local markets to visually represent the ‘Power of Three’ of only needing to take the medication 3 times weekly.

By creating motivational branding I needed to use the Cognitive and emotional methods of how to communicate the ease of 3 times weekly dosing but still have the target audience hold a connection with the brand and relate to it.

Hope and Achievement

The flexible identity visualises the etymology of the name ASTRI.

‘AST’ pertaining to astronomy and the stars. Associations with astronomy feels aspirational, yet scientific. ‘TRI’ meaning three or having three. Represents the 3 times weekly dosing regimen.

By combining the above, and the use of bold colours and photography, we visually capture the feeling of having a more beautifully normal life.

I created an arrangement of three stars, giving a sense of hope and achievement, associated with the dosing regimen. The icon is supported by typography that reflects the curves of the icon while creating a bold wordmark that represents the support and stability the programme offers.

Visual Identity

A broader colour palette has been created, combining light and dark colour tones, loosely inspired by the night sky. The flexible logo system can also be used in combinations of the wider colour palette, creating a flexible visual language ideal for use in local markets.

The introduction of the graphic elements create patterns and designs that compliments and draws attention to the logo icon and represents positivity and achievement.

A voice for and of the patients

AMBIT

For the typography, we used Ambit a stunning typeface from CoType Foundry.

An eccentric and unique sans serif inspired by early grotesques, but adapted for the 21st century. It has a distinctive personality and a subtle playfulness, resulting in a logotype full of character while also feeling established.

Brand Essence

A BEAUTIFULLY NORMAL LIFE

The overarching wish from patients is to lead a less medicalised, more normal life, every day. For them, feeling ordinary is extraordinary; life is about the small wins and moments when they don’t feel like a patient

The PSP aims to provide a stable support system in moments of need and raise spirits to enable people to live a more beautifully normal life

Brand Personality

MATERNAL | ENCOURAGING | PERSISTENT

Everywhere is Astri

Astri creates a sense of community with all of its patients. A brand system spanning across print and digital platforms from brochures to the mobile dosing schedule app. The brand is consistent throughout detailing icons, illustrations and graphic elements all in one simple yet sophisticated look and feel.