I am an award-winning Freelance Senior Brand Designer / Design Lead / Design Director based in London with over fifteen years of industry experience in advertising and identity design. I have a real passion for creating brand identities that solve problems through grounded thinking, finely crafted ideas and flawless execution.

Over the course of my career I’ve been lucky enough to work on a wide range of briefs, from large international brands to charities and small start ups. Brands have a huge power to transform reality and I believe that strong ideas and great design are key to helping businesses and brands of all sizes to engage and connect with their customers and people on an emotional and commercial level, whatever their size or reach.

A brand is a point of connection which is vital to the success of any organisation and enables me as the designer to think innovatively, touch hearts, inspire minds and create a lasting positive impact. This understanding has helped me in developing a process in creating a simple visual language that connects. Simple is powerful which drives my desire to create work that is clean, ordered and more effective through strategic design and thinking.

I’m always happy to discuss a new project or collaboration. If you have something in mind or just want to say hello, feel free to get in touch.